Your "About" page - some suggestions

An increasing number of visitors want to know more about the business they're spending time and money with.

A good "About" page can help to bring your business alive, to reassure visitors. It can help make your business stand out and make it more distinctive and memorable too. 

Here are some suggestions for what you could include in your "About" page:

• Who you are
• Why you do what you do, your story
• Interests
• Your photo
• Your recommendations
• Something unexpected or that makes people smile
• What do you care about?
• Do you do anything to ‘do good’?
• How are you connected to your local community?
• What are your values and ethics?
• How are you making your business more sustainable? What are you already doing, and what do you plan to do?